Brand Audits

Over the last two days, I have filled out more survey forms than ever before. Almost half of the batch is in a frenzy mood to create survey questionnaires. Every hour there is an email from someone or the other who wants the rest of the batch. So far, I have seen atleast three emails about airlines, then beer, food and I cant remember the rest.

Little Italy is an excellent place to have Italian Food in Hyderabad. Though some of the stuff is Indian Italian, the food is actually good. I remember the craze for Chinese food that people have here in this country. But, for a fact, if the Chinese were to come here and eat that so called chinese food, then they'd just cry out in pain for what the Indians have done to the Chinese recipes. i still havent found a place that actually serves authentic international cuisine. like i said, typical chinese food is sour and has mostly garlic seasoning, but our chefs are so fascinated with the indian seasonings that they just beat the living daylights out of the food enthusiasts.

coming back to little italy - this place has a very good ambience and the food that is served here is extremely tasty. and we know that "anything that tastes good is definitely not good for your health".

the weekend as such has been extremely tiring. the net impact conclave was a big hit. people just arrived in hundreds and the audi was overflowing. we had some strong comments from the panelists and the speakers. I am sure that the media has got it all covered and this week's papers are just going to make the kill. ISB as a brand in promoting social responsiblity has been instilled among a few big names in the industry. amidst the busy schedule that everyone goes through, getting A list speakers and managing the whole event was a great challenge that was well handled by the team here.

our business plan writing experience finally came to an end on saturday afternoon. we had conceptualised the umbilical cord blood bank. not that its not around in india. just that we were interested in writing a plan for that sort of a business. we managed a good business plan, but the panelists were not extremely satisfied with certain aspects of the plan. it always a learning process and yes, through all of this that happened over the last two months of so, we've definitely come to a stage where we know what entails a good business plan, even though the concept maybe too undifferentiated.