Today was the first day of Term 2. Perhaps ISB decided to let a few sections take the term on a lighter mood that we had just one class as opposed to the two classes per day.
Today's class was on Competitive Strategy. The initial focus of the class was on Why Strategy, What Strategy and What levels of Strategy in various organisations.
The Professor had just finished mentioning that 25% of the marks would be allocated towards class participation and before she could complete her next question, there were ten hands in the air. But first impressions always don't make the best impression.
So, amidst all the Class Participation Confusion, we moved on to discussing COLA WARS.
Cola Wars is the term used to describe the campaign of mutually-targeted television advertisements and marketing campaigns in the 1980s and 1990s between Coca-Cola and Pepsi-Cola. They first began showing people doing blind taste tests in which they preferred one product over the other, then they began hiring more and more popular spokespersons to promote their products.
Our case was to discuss the scenario at that point in time and analyse the industry based on Porter's Five Forces Analysis Model.
In conclusion, I would say that we had an okay discussion. A certain instances, I felt that the CP was getting too chaotic.
Well, that was expected. When I attended an Open House in London, the Assistant Dean of Admissionsat the London Business School was asked - "Why do you need 320 Diverse Leaders in a batch? Wouldn't that create chaos and ultimately result in a conflict?"
And the answer was - "Well, our aim through the MBA is to create chaos and conflict among the members of a class. Its one method to learn"
In hope that the situation definitely changes.... For Good.
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