Marketing

I came across this picture during my random images search in Google. It was a big surprise for me!

Although when you look close, this looks like a very bad job done out of Adobe Photoshop, but still, its something totally different and revolutionary.

DOVE - a very famous brand name among Indian households used to run this campaign in the UK where they employed non-ramp-walk models to promote their skin products. So these women who were part of the posters used to be a little on the plump side, nevertheless pretty.

Coming back to this - I am trying to figure out what was in this Brazilian Beer Maker's mind.

I mean, in one way, you could say that the company is trying to tell the world that they have a beer brand that even pregnant women can enjoy. Considering the fact that pregnant women have to keep themselves away from alcohol, which is sometimes a big sacrifice for a lot of women in the west.

A non alcoholic beer for pregnant women? Not just women, but I guess in some way, men as well (some men don't drink for the sake of their partners). OR, are they trying to pack this as a family drink?

On the other hand, aren't they subconsciously sending a disturbing message to the public?

I can also see a somewhat distorted "S", signifying surrogate advertising.

But I am still a bit confused. Do you readers have any MBA related thoughts on this?

The Red Revolution

Vodafone is finally here. The transition has begun and its very evident. I am just seeing that Vodafone is painting the whole city RED.

First it was Maxtouch. Then it became Orange in 1999 - the color was orange, changed to Hutch in 2002, but still retained its color. Later in 2005 it became pink and now its RED.

The Pug is still around and now its inside a red colored kennel. Imagine the kind of branding exercise that needs to happen for such a transformation. So many million subscribers and there shouldnt be any trouble. Hutch is India's second largest mobile phone operator and Vodafone is the world's largest mobile phone operator. The branding makeover is estimated to cost the company atleast INR 500 crores.

What I like about Vodafone is the simplicity and the message in their ads. I remember this one ad I have seen in the UK and it was just amazing.



Consumers want to get more out of the present moment, and Vodafone can enrich that experience with its products and services. A campaign thought that was encapsulated in the ‘make the most of Now’ endline. This TV execution launches the Now campaign using an analogy of someone who has to make the most out of the present moment - the Mayfly.